What was the difference between the looking at me? and bye-bye campaigns? What objectives did they both
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What was the difference between the looking at me? and bye-bye campaigns? What objectives did they both serve? How did they complement VIPs product-related decisions?
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Related Book For 
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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