What was the objective of VIPs new communication strategy? Did the product, price and distribution changes complement
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What was the objective of VIPs new communication strategy? Did the product, price and distribution changes complement this strategy? How cohesive do you think VIPs new marketing mix is?
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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