Which are the appeals, or a mix of appeals, used by Santro in each campaign? Given that
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Which are the appeals, or a mix of appeals, used by Santro in each campaign? Given that a car is a high-involvement purchase, do you think the appeals were justified?
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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