Which of the following types of organisations do you think is more equipped to implement IMC? Why?
Question:
Which of the following types of organisations do you think is more equipped to implement IMC? Why?
a. Large vs. small organisations
b. Goods vs. service organisations
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Related Book For 
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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