With the Indian audience, the affective approach can be successfully used for almost any kind of product.
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With the Indian audience, the affective approach can be successfully used for almost any kind of product. Argue for or against, substantiating your argument with real-life examples.
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Related Book For
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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