Creative directors say the copy and art must work together to create a concept. Consider all the
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Creative directors say the copy and art must work together to create a concept. Consider all the ads in this chapter and the preceding chapters and identify one that you believe best demonstrates that principle. Explain what the words contribute and how they work with the visual.
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Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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