Define loyalty programs and explain why they are useful. How does lifetime customer value enter into the
Question:
Define loyalty programs and explain why they are useful.
How does lifetime customer value enter into the planning for such a program?
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Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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