Develop at least three business objectives and strategies, three communications objectives and strategies, and three media objectives
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Develop at least three business objectives and strategies, three communications objectives and strategies, and three media objectives and strategies based on the case study.
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Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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