Discuss the decision making involved in choosing your college:

a. Interview two classmates and determine what influenced their decision to attend this school.

b. How did you—and the people you interviewed—

go about making this decision? Is there a general decision-making process that you can outline? Where are the points of agreement, and where did you and your classmates differ in approaching this decision?

c. Draw up a target audience profile for students attending your college. How does this profile differ from another school in your same market area?

AppendixLO1