Discuss the message characteristics of radio advertising. What does theater of the mind mean to a radio
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Discuss the message characteristics of radio advertising. What does “theater of the mind” mean to a radio copywriter? What are the primary tools used by the radio copywriter?
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Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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