Explain why two brands in the same categorysuch as Pepsi and Cokethat are essentially the same can

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Explain why two brands in the same category—such as Pepsi and Coke—that are essentially the same can have customers that are fanatically loyal to one or the other.

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Advertising And IMC Principles And Practice

ISBN: 9780135836064,9780135836125

11th Edition

Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells

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