How could you increase the consistency of the Hard to Explain, Easy to Experience campaign so that

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How could you increase the consistency of the “Hard to Explain, Easy to Experience” campaign so that the overall impact was greater?

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Advertising And IMC Principles And Practice

ISBN: 9780135836064,9780135836125

11th Edition

Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells

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