In 2009, Oprah Winfrey suggested to her viewers that they could get a free meal at KFC if they printed out an internet coupon. Oprah’s endorsement created demand from 4 million new customers that franchises couldn’t meet. Is all publicity good publicity, or is this just a bad idea that hurt the client? Organize into a team, pick a point of view, and prepare to present it to your classmates.

You might also propose how you would handle such a situation.

AppendixLO1