In analyzing public relations tools, compare the use of paid, owned, and earned media. Explain the difference
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In analyzing public relations tools, compare the use of paid, owned, and earned media. Explain the difference between the three categories.
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Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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