In class, Mark tells the instructor that all this history of advertising stuff is irrelevant. The instructor
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In class, Mark tells the instructor that all this “history of advertising” stuff is irrelevant. The instructor asks the class to consider why it is important to understand the historical review of advertising definitions and practices.
What would you say either in support of Mark’s view or to change his mind?
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Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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