In what ways do traditional advertising media contribute to the Hard to Explain, Easy to Experience campaign?

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In what ways do traditional advertising media contribute to the “Hard to Explain, Easy to Experience”

campaign?

Why?

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Advertising And IMC Principles And Practice

ISBN: 9780135836064,9780135836125

11th Edition

Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells

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