Look through the ads in this book and find examples that focus on each of the three
Question:
Look through the ads in this book and find examples that focus on each of the three definitional orientations:
identification, information, and persuasion. Explain how each ad works and why you think it demonstrates that focus. Which ad do you think is most effective, and why do you think so?
AppendixLO1
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Related Book For
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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