Mini-Case Analysis: Every chapter in this book opens with an award-winning case. For this assignment, you will be asked to analyze why it was effective and, in many cases, come up with ideas for how that campaign could be extended to another year or another market.

Reread the Gatorade campaign that was introduced at the beginning of this chapter and wrapped up at the end of the chapter. Go online and see if you can find any other information about this campaign. What are the strong points of this campaign? What are its weak points?

Why was it deemed effective? If you were on the Gatorade team, would you recommend that this campaign be continued, or is it time to change it? In other words, what happens next? Is there a spin-off? Develop a one-page analysis and your proposal for the next year.

AppendixLO1