Mini-Case Analysis: How has the Pink Ribbon campaign built the reputation of the Susan G. Komen organization?
Question:
Mini-Case Analysis: How has the “Pink Ribbon”
campaign built the reputation of the Susan G. Komen organization? Who does it target?
What is its brand essence or core brand concept?
Explain how this campaign brings the brand’s vision to life. What might you suggest to continue to improve the impact of this series of campaigns?
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Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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