Mini-Case Analysis: Outline the key decisions in the Icelandic mens cancer campaign. What were the media strategies
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Mini-Case Analysis: Outline the key decisions in the Icelandic men’s cancer campaign. What were the media strategies that contributed to the success of this campaign? Using your analysis as a model, develop a proposal for a media plan for next year’s follow-up campaign.
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Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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