Mini-Case Analysis: We discussed some aspects of the “Imported from Detroit” campaign for the Chrysler turnaround in the chapter. Briefly summarize the key decisions behind this campaign. Now apply the Facets Model of Effects to analyze how the campaign worked and explain your conclusions about what did or didn’t make it an effective campaign. Write a short analysis (no more than one double-spaced page) that explains your thinking.

AppendixLO1