One approach to design says that a visual image in an ad should reflect the image of
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One approach to design says that a visual image in an ad should reflect the image of the brand. Find a print ad that you think speaks effectively for the personality of the brand. Now compare the print ad with the brand’s website. Does the same design style continue on the site? Does the site present the brand personality in the same way as the print ad?
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Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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