One of the challenges for designers is to demonstrate a product whose main feature cannot be seen by the consumer.

Suppose you are an art director on an account that sells shower and bath mats with a new patented system that ensures that the mat will not slide (the mat’s underside is covered with tiny almost microscopic suction cups that gently grip the tub’s surface). Brainstorm some ways to demonstrate this feature in a television commercial. Find a way that will satisfy the demands of originality, relevance, and impact.

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