One of the smaller, privately owned bookstores on campus is considering a direct-response service to cut down
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One of the smaller, privately owned bookstores on campus is considering a direct-response service to cut down on its severe in-store traffic problems at the beginning of each semester. What ideas do you have for setting up some type of direct-response program to take the pressure off store traffic?
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Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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