POEM is an acronym for paid, owned, and earned media. Give three examples of each of these

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POEM is an acronym for paid, owned, and earned media.

Give three examples of each of these in the media you use every day.

Which do you think are the most effective? Why?

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Advertising Account Planning New Strategies In The Digital Landscape

ISBN: 9781538114063

1st Edition

Authors: Sheri J. Broyles, Beth E. Barnes, Carol J. Pardun

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Question Posted: Feb 05, 2024 11:00 PM

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POEM is an acronym for paid, owned, and earned media. Give three examples of each of these

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Sure lets break them down 1 Paid Media This refers to any kind of paid content It includes tradition...View the full answer

Advertising Account Planning New Strategies In The Digital Landscape

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