Portfolio Project: Choose two VALS and two MindBase categories. Find one print advertisement that appears to be
Question:
Portfolio Project: Choose two VALS and two MindBase categories. Find one print advertisement that appears to be targeted to people in each category. Explain why you think the ad addresses that audience. Do you believe that the categories are mutually exclusive? Can consumers
(and ads directed to them) be classified in multiple categories? Why or why not?
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Muhammad Umair
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Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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