Portfolio Project: Collect online mentions for three major media outlets. Choose from such media as The New
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Portfolio Project: Collect online mentions for three major media outlets. Choose from such media as The New York Times (www.nytimes.com), The Wall Street Journal (http://online.wsj.com/home-page), FOX News
(www.foxnews.com), ABC News (http://abcnews.go.com/), The Washington Post (www.washingtonpost.com), USA Today (www.usatoday.com), MSNBC (www.msnbc.msn
.com), The Huffington Post (www.huffingtonpost.com), NPR (www.npr.org), and PBS (www.pbs.org). What is being said about each one? From what you find, develop a brand reputation profile for each.
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Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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