Portfolio Project: Collect three promotional messages from three different types of media. Analyze what you believe to
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Portfolio Project: Collect three promotional messages from three different types of media. Analyze what you believe to be the target for each piece. Now analyze the medium in which each message appears. Research what you can about that media form to determine its audience.
Compare your analysis of the targeting with the reach of the medium. Do you think they match? Explain why or why not.
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Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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