Portfolio Project: Examine SUVs at the following websites: www.lexus.com, www.infiniti.com, and www .mercedes-benz.com. Based on what you
Question:
Portfolio Project: Examine SUVs at the following websites: www.lexus.com, www.infiniti.com, and www
.mercedes-benz.com. Based on what you find on these sites, compare the positioning strategies for these top-ofthe-
line SUV models. Analyze the product features, competitive advantage, and points of differentiation. Draw two perceptual maps that reflect your insights.
AppendixLO1
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Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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