Portfolio Project: Find at least two newspaper or magazine advertisements that you believe are bland and unexciting. Rewrite them, first to demonstrate a hard-sell approach and then to demonstrate a soft-sell approach.

Explain how your rewrites have improved the original ad. Also explain how the hard-sell and soft-sell appeals work. Which do you believe is the most effective for each ad? If you were a team of professionals working on these accounts, how would you go about evaluating the effectiveness of these two ads? In other words, how would you test your intuitive judgment of which one works best?

AppendixLO1