Portfolio Project: In the discussion questions at the end of Chapter 6, you were asked to consider the research needed for a new upscale restaurant chain that focuses on fowl—duck, squab, pheasant, and other elegant meals in the poultry category. Now your creative team is being asked to develop the creative package for the restaurant chain. Given this specialty category, the restaurant would be somewhat like a seafood restaurant. You have been asked to develop the creative package to use in launching these new restaurants in their new markets.

Develop the following:

• The restaurant’s name

• A slogan for the restaurant chain

• A list of five enticing menu items

• A paragraph of copy that can be used in print to describe the restaurant

• The copy for a 30-second commercial to be used in radio

• A news release announcing the opening of the restaurant AppendixLO1