Portfolio Project: Pick a local business or nonprofit organization and find an ad or printed piece of
Question:
Portfolio Project: Pick a local business or nonprofit organization and find an ad or printed piece of some kind that represents the organization. Develop a Big Idea for a campaign for that organization. Then formulate a directresponse effort and a local promotion that supports the campaign. Explain your ideas in a one-page memo and sketch out how your direct-response and promotion ideas would look.
AppendixLO1
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Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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