Portfolio Project: You have been asked to develop a media plan for a new reality show that
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Portfolio Project: You have been asked to develop a media plan for a new reality show that you have created.
Focus on the internet as a primary medium for this launch. Go to both www.google.com/adsense and https://advertising.yahoo.com/. Indicate how you would use the information provided by these sites in developing your media plan for this new reality television show.
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Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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