The case briefly discusses the tonality (voice) of the communications. Write a one-page direction to the creative

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The case briefly discusses the tonality (voice) of the communications.

Write a one-page direction to the creative team explaining what the tonality should be and giving rationale for your recommendation. Keep in mind the target audience and your client (TRACE).

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Advertising And IMC Principles And Practice

ISBN: 9780135836064,9780135836125

11th Edition

Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells

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