The case briefly discusses the tonality (voice) of the communications. Write a one-page direction to the creative
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The case briefly discusses the tonality (voice) of the communications.
Write a one-page direction to the creative team explaining what the tonality should be and giving rationale for your recommendation. Keep in mind the target audience and your client (TRACE).
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Related Book For
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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