What are the six categories of effects identified in the Facets Model of Effects? What does each

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What are the six categories of effects identified in the Facets Model of Effects? What does each one represent in terms of a consumer’s response to an advertising message?

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Advertising And IMC Principles And Practice

ISBN: 9780135836064,9780135836125

11th Edition

Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells

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