What do we mean by tone of voice, and why is it important in advertising, public relations,
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What do we mean by “tone of voice,” and why is it important in advertising, public relations, and direct response? Find a magazine ad that you think has an appropriate tone of voice for its targeted audience (the readers of that particular magazine) and one that doesn’t.
Discuss your analyses of these two ads.
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Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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