What is a media mix, and how does the mix differ for an IMC campaign? AppendixLO1
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What is a media mix, and how does the mix differ for an IMC campaign?
AppendixLO1
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Muhammad Umair
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Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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