What is an appeal? How do advertisements touch peoples emotions? Discuss two techniques. AppendixLO1
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What is an appeal? How do advertisements touch people’s emotions? Discuss two techniques.
AppendixLO1
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Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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