What qualities does an integrated campaign need to have in order to work well across multiple media
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What qualities does an integrated campaign need to have in order to work well across multiple media platforms? How was the “Find Your Magic” campaign by Axe designed so it would be effective and selfreinforcing across a variety of media and contexts?
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Muhammad adeel
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Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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