What target market insights led to the development of the Hard to Explain, Easy to Experience media
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What target market insights led to the development of the “Hard to Explain, Easy to Experience”
media plan?
AppendixLO1
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Related Book For
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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