You are a sales rep working for a college newspaper that has an online version. How would you attract advertising? One of your colleagues says there is no market for online advertising for the paper, but you think the paper is missing an opportunity. Consider the following questions in deciding whether online advertising for the paper makes sense. What companies would you recommend to contact? How can internet sites like your online newspaper entice companies to advertise on them? What competitive advantage, if any, would web advertising for your paper provide?

AppendixLO1