You are the media planner for a cosmetics company introducing a new line of makeup for teenage
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You are the media planner for a cosmetics company introducing a new line of makeup for teenage girls. Your research indicates that social media might be an effective medium for creating awareness about your new product line. How do you design a brand communication strategy that will reach your target market successfully using owned and earned forms of social media? What other media would you recommend using as part of this campaign, and why?
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Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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