10-19. Think about a product category in which you have knowledge concerning the various brands. Pick one of the brands. Discuss the brand characteristics the company would want for a brand advocate, ambassador, or evangelist. What type of offers would it take from the company to create a strong brand ambassador?

Discuss each of the stages of buzz marketing as it relates to the brand you identified. Which stage is the brand in now? Justify your answer. Discuss each of the preconditions of buzz marketing as it relates to your chosen brand.