10-30. Think about point-of-purchase displays. Do they impact your purchases? Why or why not? Describe the most...
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10-30. Think about point-of-purchase displays. Do they impact your purchases? Why or why not? Describe the most effective point-of-purchase displays for you personally. Why are they effective? Describe the least effective point-of-purchase displays for you personally. Why are they ineffective?
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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