10-37. Explain the difference between lifestyle marketing and experiential marketing. Suppose you have been hired as an intern for a new brand of energy drink.

Go to the internet and locate an agency that offers lifestyle marketing. Describe the services the agency could offer for your energy drink. Go back to the internet and locate an agency that provides experiential marketing. Describe the services the agency could offer for your energy drink. Provide the URLs of the two agencies as well as screenshots to illustrate your answers.