10-40. VJ Media Works is based in Bangalore, India (www

.vjmediaworks.com). They produce three magazines:

Point-of-Purchase, Outdoor Asia, and VMRD

(which stands for visual merchandising and retail design). These magazines are all targeted at the instore marketing industry, the outdoor advertising community, and retail design and visual merchandising industry. Research the three magazines and summarize their regular coverage. Make an assessment of their potential number of subscribers and overall readership.