10-51. How could Matt and Jerry create a guerrilla marketing program with a tie-in to a charitable...
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10-51. How could Matt and Jerry create a guerrilla marketing program with a tie-in to a charitable event to promote their business?
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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