11.1 How do marketers take advantage of database marketing, data warehouses, data coding, data analysis, and data...
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11.1 How do marketers take advantage of database marketing, data warehouses, data coding, data analysis, and data mining to create and enhance relationships with customers?
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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