11-32. Pick a company that sells clothing. Go to the companys website. What evidence do you see...
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11-32. Pick a company that sells clothing. Go to the company’s website. What evidence do you see of database marketing and of personalization of the website? Use screenshots to illustrate your answer. Identify and describe the best database marketing program the company could use to reach consumers such as yourself.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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