1-20. Amara is a clothes designer in West Bengal, India. She sells her jute product range, Hooghly...
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1-20. Amara is a clothes designer in West Bengal, India. She sells her jute product range, Hooghly Modes, direct to her customers using Facebook advertising as her primary channel. Her products are marketed as being handmade, limited edition, green, and of superior quality. Discuss the problems she is likely to encounter in the communication process. Explain how noise or clutter interferes with the communication process when using social media advertising.
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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